pulsoradocs

Google Search Console

Connect Google Search Console to see your real Google keywords, clicks, impressions and rankings, next to the revenue each query brings.

The SEO tab of each site shows your Google Search performance from Google Search Console: the queries people searched, how often you appeared, how often they clicked and where you ranked. Pulsora joins it to your own revenue data, so you can see which searches bring paying customers.

Before you start

  • The site is verified in Google Search Console. A domain property (sc-domain:example.com) or a URL-prefix property both work.
  • You are an owner or admin of the Pulsora team.

Connect

  1. Open the site in Pulsora and go to SEO.
  2. Click Connect with Google and sign in with the Google account that can see the property.
  3. Allow read-only access to Search Console. Pulsora asks for the webmasters.readonly scope and nothing else.

Back in Pulsora, the property that matches the site's domain is picked for you: the domain property first, then https:// and https://www. URL prefixes. If none matches, choose one from the list.

Import and sync

  • On connect, Pulsora imports the last 16 months, which is all the history Google keeps. The page shows progress live and fills in month by month.
  • Every day Pulsora re-imports the last 4 days. Google's data lags 2 to 3 days, so the newest date in the report is usually two or three days ago.

The report

Pick 7 days, 28 days, 90 days or 12 months. Every period ends on the latest day Google has data for and is compared with the period before it.

FigureWhat it is
ClicksClicks from Google Search results to your site.
ImpressionsHow often your pages appeared in results.
CTRClicks divided by impressions. The change is in percentage points.
Avg. positionAverage ranking, weighted by impressions. Lower is better.
Est. revenueSee below.

Below the chart:

  • Keywords: queries or pages, ranked by clicks.
  • Opportunities: queries with an average position between 4 and 20 and the most impressions, with the page that ranks for each. A small push to the first page pays off most here.

Estimated revenue

Google does not tell anyone which query a visitor typed, so revenue per query is an estimate:

  1. Pulsora takes revenue in the period from sessions whose first pageview came from Google.
  2. It credits that revenue to the session's landing page.
  3. It splits each page's revenue across the queries that sent clicks to that page, in proportion to their clicks.

Estimated revenue needs revenue tracking. Without it, the column shows a dash.

Disconnect

Use Disconnect Search Console at the bottom of the SEO tab. Pulsora revokes its access with Google and deletes the imported data. You can also remove Pulsora from your Google account permissions.

Change Google account connects again, with another account or after access expired.

Troubleshooting

MessageWhat to do
No verified propertiesAdd and verify the site in Search Console, then connect again.
Google rejected accessAccess was revoked or expired. Click Reconnect.
A property you expected is missingSign in with a Google account that has at least restricted access to it.

How Pulsora handles Google data is described in the privacy policy.