Goals and funnels

Goals and funnels live in the Goals tab of each site. They work from the pageviews and events Pulsora already records, so there's nothing to install. A goal or funnel you add today also counts visits from before you added it.

GoalsCopy Anchor Link

A goal is one of these:

• Page visit: a path, like /pricing. Use * as a wildcard: /blog/* matches /blog/launch and /blog/2026/recap. Paths start with /. Other characters, including % and _, match literally.
• Custom event: the exact name you send with pulsora.event(), like signup. Names are case sensitive, so Signup doesn't match signup.

For each goal in the selected date range, Pulsora shows:

• Visitors: unique visitors who reached the goal at least once.
• Conversions: every matching pageview or event, counting repeats.
• Rate: visitors who reached the goal as a share of all visitors.
• Revenue: revenue from the visitors who reached the goal, counted from their first hit until the end of the range. It needs revenue tracking.

The top 5 goals also show on the Analytics tab.

FunnelsCopy Anchor Link

A funnel is 2 to 8 ordered steps. Each step is a page visit or a custom event, with an optional label.

A visitor counts for a step when they reach it at or after the time they reached the step before, inside the selected date range. Someone who opens /pricing and only later visits / counts for a / → /pricing funnel's first step, not its second.

For each step you get:

• Visitors and the conversion from the step before and from the first step.
• Drop-off: visitors who reached the step before but not this one.
• Revenue: revenue from the visitors who reached the step, counted from the moment they reached it.

Funnels follow visitors, not sessions. Pulsora starts a new session on every full page load, so a session can't follow someone across pages on a site without client-side navigation. See how Pulsora counts visitors.

LimitsCopy Anchor Link

• 25 goals and 10 funnels per site.
• Names up to 100 characters, paths and event names up to 255.
• Owners, admins and members can add, edit and delete goals and funnels. Viewers can see them.