pulsoradocs

Site audit and Core Web Vitals

A weekly crawl of your site with a 0–100 health score and a fix for every issue, plus real-user Core Web Vitals from the Chrome UX Report.

The Audit view of the SEO tab crawls your site once a week, checks every page it finds and gives you a health score from 0 to 100. Below it, Core Web Vitals show how fast your pages are for real Chrome users.

How the crawl works

  • Where it starts: your homepage, the URLs in your sitemap (from robots.txt, or /sitemap.xml), and your 200 most visited paths in Pulsora from the last 30 days. Pageview data finds pages a sitemap misses.
  • What it follows: links on the same host, with or without www. Images, PDFs, scripts and other files are skipped.
  • robots.txt: the crawler obeys the rules for PulsoraBot, or for * when there is no PulsoraBot group.
  • Identity: it sends the user agent Mozilla/5.0 (compatible; PulsoraBot/1.0; +https://pulsora.co/docs/seo/site-audit).
  • Load on your server: at most 4 requests at a time, each with a 10-second timeout. Redirects are recorded, not followed blindly.
  • Pages per crawl: 100 on Starter and during the trial, 500 on Growth, and 2,000 on Business and higher plans.

Every site is audited once a week at its own hour, and new sites within an hour of being added. Owners and admins can Re-run audit once an hour.

To block the crawler, add this to robots.txt:

robots.txt
User-agent: PulsoraBot
Disallow: /

Issues

IssueSeverity
Page returns 4xx or 5xxError
Page did not respondError
Links to pages returning 4xx or 5xxError
Redirect loopError
noindex on a page with trafficError
Canonical URL returns an errorError
Redirect chain (more than one hop)Warning
Missing or duplicate titleWarning
Missing or duplicate meta descriptionWarning
Missing H1, or more than oneWarning
Images without an alt attributeWarning
Mixed content (http:// scripts, styles or images on an https page)Warning
Slow response (over 1.5 s to the first byte)Warning
Title over 60 charactersNotice
Meta description under 70 or over 160 charactersNotice
Page missing from the sitemapNotice
Orphan page: in the sitemap but not linked from any crawled pageNotice

Open an issue to see the affected URLs and the detail, such as the status code, the redirect chain or the broken links.

Health score

Each crawled page is worth 5 points. Every error takes away 5 and every warning 1; notices take away nothing. The score is the share of points left, from 0 to 100. The trend shows your last 8 audits.

Core Web Vitals

Pulsora reads the Chrome UX Report, Google's public data from real Chrome users, once a week:

  • For the whole site, on mobile and desktop, with up to 25 weeks of history.
  • For your 10 most visited pages of the last 28 days.
MetricGoodNeeds workPoor
Largest Contentful Paint (LCP)up to 2.5 sup to 4 sover 4 s
Interaction to Next Paint (INP)up to 200 msup to 500 msover 500 ms
Cumulative Layout Shift (CLS)up to 0.1up to 0.25over 0.25

Values are the 75th percentile over 28 days. Sites and pages with too few Chrome visitors have no data in the report, and Pulsora says so instead of guessing.