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Campaigns and UTM

Every campaign, measured by visitors and by revenue.

Pulsora reads utm_source, utm_medium, utm_campaign, utm_term and utm_content from every landing URL. Break campaigns down by visitors, filter the dashboard by any of them, and see the revenue each one brought.

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campaign link
https://example.com/pricing
  ?utm_source=newsletter
  &utm_medium=email
  &utm_campaign=black-friday

Benefits

  • No setup

    Tag your links as usual. The tracking script sends the URL and Pulsora stores all five UTM values with the pageview.

  • Campaigns next to sources

    The Sources panel has a Campaigns tab, and a full page lists every campaign with its source and medium.

  • Revenue by campaign

    With revenue tracking, the Revenue page breaks sales down by campaign, so you can compare spend with what came back.

Good for

  1. Newsletters and email sequences
  2. Paid ads on any network
  3. Influencer and partner links
  4. Launch announcements across several channels