Compare
A Google Analytics alternative without cookies.
How Pulsora compares with Google Analytics 4, Plausible and Fathom on cookies, visitor counting, revenue and price. Every competitor cell comes from that vendor’s own pages, listed below the table.
| Criterion | Pulsora | Google Analytics 4 | Plausible | Fathom |
|---|---|---|---|---|
| Cookies | None | First-party _ga and _ga_<container-id>, kept for 2 years by default | None | No analytics cookies |
| How unique visitors are counted | Hash of IP, user agent and site with a per-site salt, rotated every 24 hours by default (up to 30 days) | The _ga cookie | Hash with a salt that is rotated and deleted every 24 hours | SHA-256 hash with a salt rotated daily at midnight UTC |
| Revenue | Revenue events from your payment webhook, sent server-side with a secret token | A purchase event with value, currency and transaction_id | Monetary values on custom events, on the Business plan | Event values in cents, sent with trackEvent |
| Starting price | $6.99 / month for 10K events | Free | $9 / month for 10k pageviews | $15 / month for 100,000 pageviews |
| Free trial | 14 days, no card | Not needed, it is free | 30 days, no card | 7 days, card required |
PulsoraLast checked 2026-11-03. Spot something out of date? Tell us.
When to choose
Pick the tool that fits the question.
pulsora
Choose Pulsora
You sell online and want revenue from your payment webhook next to the pages, sources and campaigns of each visit.
ga4
Choose Google Analytics
You want a free tool, already measure purchases with gtag ecommerce events, and are fine with its cookies.
plausible
Choose Plausible
You want simple cookieless numbers, or to host the tool yourself with the free Community Edition.
fathom
Choose Fathom
You want a cookieless dashboard, and event values in cents are enough for tracking purchases.
Switching
Move over in an afternoon.
Run both side by side for a couple of weeks, compare the numbers, then remove gtag.
// before
gtag('event', 'sign_up', { method: 'email' })
// after
pulsora.event('signup', { method: 'email' })- 01Add your siteCreate the site in Pulsora and copy its public token.
- 02Paste the script next to gtagBoth run side by side. Pulsora sets no cookies, so it adds nothing for visitors to accept.
- 03Map your eventsReplace gtag event calls with pulsora.event(), passing the same properties as an object.
- 04Connect revenueFrom your payment webhook, post purchases to the ingest API with your secret token and the session ID from checkout.
- 05Remove gtagOnce the numbers line up, drop the Google tag and the _ga cookies it sets.