# AI traffic

URL: https://pulsora.co/docs/seo/ai-traffic

See how many visitors ChatGPT, Perplexity, Claude, Gemini and other AI assistants send you, and how much revenue they bring.

Pulsora puts every referred visit in a channel: AI assistant, search or social. The **AI traffic** panel on the Analytics page shows the AI channel. It needs no setup: it works from the referrers Pulsora already records.

## What the panel shows [#what-the-panel-shows]

- **AI visitors** in the period, compared with the previous period of the same length.
- **Share of visitors**: AI visitors as a share of all visitors.
- **Revenue from AI**: revenue from sessions that started from an assistant. It needs [revenue tracking](https://pulsora.co/docs/revenue/overview).
- A daily chart, and one row per assistant with visitors, conversion rate and revenue. Click a row to filter the whole page by that assistant.

The **Sources** panel also has an **AI** tab with the same assistants.

## Assistants Pulsora recognizes [#assistants-pulsora-recognizes]

| Assistant | Referrer hosts |
| --- | --- |
| ChatGPT | `chatgpt.com`, `chat.openai.com` |
| Perplexity | `perplexity.ai` |
| Claude | `claude.ai` |
| Gemini | `gemini.google.com`, `bard.google.com` |
| Copilot | `copilot.microsoft.com` |
| DeepSeek | `chat.deepseek.com` |
| Meta AI | `meta.ai` |
| Grok | `grok.com` |
| Mistral | `chat.mistral.ai` |
| You.com | `you.com` |
| Phind | `phind.com` |

Subdomains count too, so `www.perplexity.ai` is Perplexity.

## Visits without a referrer [#visits-without-a-referrer]

ChatGPT often opens links without a referrer but adds `utm_source=chatgpt.com` to the URL. Pulsora counts a visit as AI traffic when it has no referrer and its `utm_source` is one of the hosts above.

## Limits [#limits]

- The panel uses the selected date range and ignores other filters.
- An assistant that sends no referrer and no `utm_source` shows up as direct traffic. Nothing in the request identifies it.